News | The Academy of Integrated Hypnotherapy

A-Z of How do I run a hypnotherapy business – B for Blogging

Posted on June 25, 2019

My ‘B’ in my A-Z of running a hypnotherapy is ‘blogging’. “Why?” You might well ask. “I want to be a hypnotherapist, not a blogger!”. That’s fair enough, but you also want to be a hypnotherapist who gets found by clients and blogging is one way to help make this happen. Blogging about your hypnotherapy helps you get found by people who are doing a search on the internet. Let’s say someone is looking for a hypnotherapist in their local area who specialises in working with children. They’ll type something into a search… continue reading →

Working with metaphors in hypnotherapy training

Posted on June 17, 2019

One of the most exciting parts of my Diploma in Analytical Hypnotherapy and Hypnotherapy CPD courses is teaching people to listen to the metaphors which clients use and to work with these metaphors. Metaphor work is crucial within hypnotherapy, and utilising clients’ states of hypnosis, but before I go into more detail, I’d like to talk about an experience I had the other day which was deeply profound at a metaphorical level. A few days ago, after a busy day at work, I saw a dolphin in the wild. I should point out… continue reading →

10 ways to attract the clients you want – Freebie!

Posted on June 17, 2019

Are you a hypnotherapist who is frustrated about lack of clients? Fed up working in areas that don't interest you? Or frustrated at having no-shows or unmotivated hypnotherapy clients? My friend Irene - a practicing hypnotherapist - and I have written this free guide on how to attract the clients you really want, with some very practical tips. Freebie, Ten Secrets to Attracting the Clients you Really Want https://mailchi.mp/ca9d4a5d6c1f/wfe3w9rgai continue reading →

A – Z of running a hypnotherapy business – Advertising

Posted on June 14, 2019

I was at a conference once with a group of hypnotherapists who – including myself at the time – barely earned enough from working with clients to pay for a few groceries at the end of the week. In walks a woman who I’ll call Anne (nothing like her real name). Anne was known to run a very successful hypnotherapy business. She had a shop on the main street, offered various discounts and always seemed to be busy client wise. I’d never met Anne but the group of hypnotherapists I was with had… continue reading →

What is a therapeutic boundary (and why do I need it?)

Posted on June 6, 2019

I was reading a post on Facebook the other day from a hypnotherapist who had found herself in a difficult position. She had a client who had started phoning up in between sessions and the phone calls were becoming more regular. The remit of the phone calls had extended beyond asking questions directly related to the client's therapy to asking about a financial and legal situation she was involved in. She'd even asked the hypnotherapist to create and print out a document for her! The hypnotherapist had found herself in a very awkward… continue reading →

I’m too scared to work with hypnotherapy clients!

Posted on June 4, 2019

In addition to my hypnotherapy diploma course, I work with students who undertake my CPD training courses. One of the biggest issues that newly qualified therapists have is their fear of actually working with clients - and of putting themselves out there to attract the clients in the first place. This is completely understandable! At the end of the day, not only is this likely to be the first time you've done client work, it's also the likely to be the first time you've run a business. When you're at work, someone else… continue reading →

Can I hypnotise someone?

Posted on June 3, 2019

"Can I hypnotise someone?!" is one of the most common worries my hypnotherapy students have. It doesn't matter whether they're completely new to the hypnotherapy business, or have been working as psychologists or counsellors for a number of years, there's still this really worry about whether they are going to be able to work their magic. My starting point is...it's not magic! Hypnosis is a completely natural state, and one which clients access on a daily basis when they're daydreaming, absorbed in a book or movie or just before they fall asleep. As… continue reading →

New CNHC hypnotherapy training course requirements

Posted on March 4, 2019

It’s perfectly possible to set yourself up as a hypnotherapist after doing a very basic weekend course, or training online. In fact, you can skip the training altogether and call yourself a hypnotherapist just because you fancy doing so. It’s not illegal to do so. However, it is short-sighted and could leave you very exposed to doing harm, rather than good. All professions have regulatory bodies, and they exist for a reason. When it comes to training, if you undertake a course which is recognised by a respected regulatory body, you are ensured… continue reading →

9 things to look for in a hypnotherapy training course

Posted on February 26, 2019

Undertaking a hypnotherapy training course requires a considerable investment, in terms of financial, time and emotional investment. You need to ensure that you’re making the right choice for you, and are doing a course which trains you to be an ethical, confident practitioner, who can register with one of the UK’s leading professional hypnotherapy bodies. There are absolutely loads of hypnotherapy training courses out there, and the range – in terms of quality and subjects covered – is immense. It’s easy to get very lost when you first start researching hypnotherapy training courses.… continue reading →

Responding to changing technology as a hypnotherapist

Posted on February 15, 2019

I've been a practicing hypnotherapist for over ten years, and in that time the changes in technology have been huge - and practitioners need to respond to these changes. As a small business owner you need to know how to promote your service - and you need to keep up with changing trends. In the Diploma in Analytical Hypnotherapy training course, we cover in detail how to promote yourself and attract the clients you want. Don't worry if this is all new to you - it's the same for everyone when they start… continue reading →